Privacy Policy

Information you give us:

• Name, email address, phone number
• Billing and shipping addresses
• Order details and communication with our team (calls, WhatsApp, email, chat)
• Account details if you create an account (including your password stored in encrypted form), and wishlist items
• Any details you share when subscribing to updates or contacting support
• Product reviews, ratings, photos or testimonials you choose to submit

Information collected automatically:

• IP address, browser type, device type, time zone and operating system
• Pages viewed, products browsed, time spent, search terms and referring website
• Cookies and similar technologies (see section 9)

Information from other sources:

• Courier and logistics partners may share delivery status and address details.
• Payment gateways may provide payment status, transaction identifiers, and limited payment details. We do not receive sensitive financial information such as card number, one time password, CVV, and other related financial information.
• Where you interact with us through a social media platform, we may receive information that the platform shares with your permission.

Payment information: Payments are processed by secure third-party payment gateways. We do not store your full card number, CVV, UPI PIN, or net-banking credentials on our servers.

Call recordings: Calls with our customer service team may be recorded for quality assurance, training and dispute resolution purposes. You will be informed at the start of a call if it is being recorded.

• To process, ship and deliver your orders
• To send order confirmations, shipping updates and respond to your queries
• To process payments, returns, exchanges and refunds
• To prevent fraud and verify COD orders
• To improve our website, products and customer experience
• To send offers, new arrivals and updates, only where you have opted in. You can unsubscribe at any time
• To analyse site trends and customer interests
• To administer promotions or loyalty programmes in which you choose to participate
• To comply with legal, accounting and tax obligations

We do not sell your personal data. We disclose personal data only to trusted third parties that assist us in operating our business, and only on a need-to-know basis:

• Logistics and courier partners (including DHL for international orders and domestic carriers) to deliver your order
• Payment gateways and banks to process payments and refunds
• Technology and service providers, including website, analytics, marketing and communication tools (such as our e-commerce platform, email, SMS and WhatsApp providers)
• Advertising and analytics partners, such as Google and Meta, to measure the effectiveness of our marketing and display relevant advertisements
• Authorities, where required by law, court order or to protect our rights
• Successors in a business transfer, in the event of a merger, acquisition, restructuring or sale of assets, provided that the recipient is bound by this Policy

We use Shopify to power our online store. You can read more about how Shopify handles your personal information here: Shopify Privacy Policy.

By using the Platform and/or by providing your information, you agree and consent to us collecting, storing, processing, transferring, using and sharing of your personal information (including sensitive personal information as per applicable law) that you disclose on the Platform with third parties or service providers for the purposes set out and in accordance with this Privacy Policy.

For international orders, your name, address, contact details and order information are shared with courier partners and customs authorities in the destination country, as is necessary for delivery. Certain of our service providers may also process personal data outside India. All such transfers shall be undertaken in accordance with the Digital Personal Data Protection Act, 2023 (“DPDP Act”) and any restrictions notified by the Government of India, and we take reasonable steps to ensure that your personal data remains protected.

We keep the personal information we collect about you on our systems or with third parties for as long as it is required for the purposes set out in this Privacy Policy and for legal or regulatory reasons. We will only use your personal information for those purposes and ensure that your privacy is protected. We shall take reasonable steps to delete or permanently de-identify personal information that is no longer needed.

We are committed to protecting your personal information in our custody. We take reasonable steps to ensure appropriate physical, technical and managerial safeguards are in place to protect your personal information from unauthorised access, alteration, transmission and deletion. We ensure that the third parties who provide services to us under appropriate contracts take appropriate security measures to protect your personal information in line with our Policy.

The information collected on the Platform shall be stored and processed in India and shall be governed by the applicable laws of India (including data protection and privacy laws).

We use cookies to enhance your browsing experience. Cookies are small files stored on your device that help us remember your preferences and improve site functionality.

Types of cookies we use:

• Necessary cookies: These are essential for the operation of our store (e.g., to manage your cart).
• Analytics cookies: We use these for tracking your activity on our site, e.g., Shopify Analytics.
• Advertising cookies: These cookies help us deliver personalised advertising (e.g., Google Ads, Facebook Ads).

You can control or disable cookies in your browser settings, though some parts of the site may not work properly without them.

In line with applicable Indian law, including the DPDP Act, you may:

• Request access to the personal information we hold about you
• Ask us to correct or update inaccurate information
• Ask us to delete or anonymise your information, subject to legal retention requirements
• Withdraw consent for any processing based on consent, including marketing communications, at any time
• Raise a complaint with our Grievance Officer (see section 11)

To exercise any of these rights, write to sales@ashmere.in.

Given below are the contact details, name and designation of the Grievance Officer of Ashmere. This information is provided in accordance with applicable provisions of the Information Technology Act, 2000 and rules made thereunder and the Consumer Protection (E-Commerce) Rules, 2020:

Name: Ashmeen Sabharwal
Address: Prabhujee Happy House, Mochpura Bazar, Opposite Street No. 7, Jhande Wali Gali, Ludhiana – 141008, Punjab
Email: info@ashmere.in
Phone: +91 90415 90555
Time: 10 am to 7 pm

If you click on one of the links to third-party websites (for example, social media or payment pages), you may be taken to websites we do not control. This Policy does not apply to the privacy practices of those websites. Read the privacy policy of other websites carefully. We are not responsible for these third-party sites.

The Platform is intended for use by persons aged eighteen (18) years and above. We do not knowingly collect personal data from individuals under the age of eighteen (18), nor do we undertake tracking, behavioural monitoring or targeted advertising directed at children. A parent or legal guardian may place an order on behalf of a child using their own details. If you believe that a child has provided personal data to us, please contact us at sales@ashmere.in and we shall delete such data promptly.

This Privacy Policy was last updated on 2 November 2026. From time to time, we may change our privacy practices. We will notify you of any material changes to this Policy as required by law. We will also post an updated copy on our website. Please check our site periodically for updates.

The third-party service providers with whom we may share information provided by you are not permitted to market their own services or send promotional emails or engage in promotional communication with you. We provide you with the opportunity to opt out of receiving non-essential, promotional, or marketing-related communication from us.

If you wish to remove your contact information from all our mailing lists and newsletters, you can click on the “unsubscribe” link or follow the instructions in each email message. Alternatively, you can contact us at sales@ashmere.in. Even if you opt out of getting marketing messages, we will still be sending you transactional messages through email and SMS about your purchases.

By accessing this website, you agree that this Policy shall be governed by and construed in accordance with the laws of India. Any dispute that may arise between Ashmere and you shall be subject to the exclusive jurisdiction of the courts at Ludhiana, Punjab.

Whenever possible, each section of this Privacy Policy shall be interpreted in a manner so as to be valid under applicable law. However, in the event any provision is held to be prohibited or invalid, such provision shall be ineffective only to the extent of such prohibition or invalidity, without invalidating the remainder of such provision or other remaining provisions of this Privacy Policy.

For privacy questions or order-related issues:

Ashmere
Email: sales@ashmere.in
Phone / WhatsApp: +91 90415 90555
Mochpura Bazar, Opposite Street No. 7, Jhande Wali Gali, Ludhiana, Punjab – 141008